Hi there!
Please see below some sample work from projects I have worked on
Web pages
These pages were designed using a combination of custom elements made by me or built-in components using Porto Theme on Wordpress. All pages below are regularly maintained and updated by me to reflect new events or promotional offers etc.
Please note that some features on petmania.ie are are bugged due to third party developers. This is out of my control and I have provided screen recordings of what the pages originally looked like before the bugs existed.
All of the changes made have made a major impact on user navigation and has allowed us to not only boost sales, but also reduce bounce rates, increase sales of higher margin products and overall conversion.
petmania.ie Homepage
Originally made by a third party in 2021, I redesigned the entire look, feel and experience of the petmania.ie homepage. This included adding new features for improved navigation to key pages like shopping sub-categories, dog grooming services and access to offers.
It also introduced new branding elements and as part of our 2023/2024 rebrand.
It has had a major impact on user navigation and has allowed users to reach product categories and enabling us to guide the user towards higher margin products and boost conversion.
Ruby Heart Awards
Puppy of the Year
Healthcare at Petmania
Web banners
High Priority Sale Messaging - Desktop Homepage
High Priority Sale Messaging - Mobile Homepage
Product offer with lifestyle image - mobile
Product offer with lifestyle image - desktop
Category offer with lifestyle image + product - mobile
Category offer with lifestyle image + product - desktop
Category offer with lifestyle image - mobile
Category offer with lifestyle image - desktop
Service feature with lifestyle image - desktop
Service feature with lifestyle image - mobile
Category non-sale banner - desktop
Category non-sale banner - mobile
Product offer with only product - mobile
Product offer with only product - desktop
Campaign offer - mobile
Campaign offer - desktop
Service offer - desktop
Service offer - mobile
Category generic - desktop
Category generic - mobile
Service - mobile
Service - Desktop
Social media ads (Still)
Product offer - portrait
Product offer - landscape
Product offer - square
Brand awareness campaign - landscape
Brand awareness campaign - portrait
Brand awareness campaign - square
product feature - landscape
portduct feature - portrait
product feature - square
product offer - portrait
product offer - landscape
product offer - square
category offer - portrait
category offer - landscape
category offer - square
Social media ads (Animated)
Includes artistic renders for webpages which I made.
Emails I have designed
Includes email banners, icons and more which I designed
In-store digital screens
Designed in Photoshop / Illustrator and animated through After Effects. Brand assets for Fleaway, Wormaway and Tropiclean didn't exist at the time so I had to make my own.
Petmania.ie 2024 Reskin
Conceptual updates for core webpages as part of Petmania's site reskin.
Work put on hiatus but to be resumed
Extra artwork (Print)
Full artwork files can be found on my Onedrive
